Saturday, September 04, 2021

What’s the Best Advice You’ve Ever Received? (NSQ Ep. 65)

 I’m safest in quiet one-way

meetings, sitting like a spider at the center of a web, watching it tremble. To rest in the papasan chair and
have the world widen to dream is to be blurred
as a baby watching her mother clink in the kitchen, background whispers of
belonging soothing a system. Unreal, it seems now,
the flock of sheep in the train window, first glimpse of Pennsylvania after breaking down in New York.

As a baby watching his mother clink in the kitchen, background whispers of belonging soothing a system. Unreal, it seems now …


Right Message, Right Time: P&G’s “Lead with Love” Delivers.


A 60-second film called “Lead with Love,” the centerpiece of a major campaign focused on P&G’s commitment to making the world a better place in 2021.


Lead with Love” begins by referencing Plutchik’s eight primary human emotions. For those of us who didn’t realize such a list existed, they are Joy, Sadness, Fear, Excitement, Anger, Disgust, Surprise, and Love. Babies and young children play a starring role, and the soundtrack is a heartstring-plucking rendition of The Cranberries hit Dreams. After walking us through images of children experiencing a range of emotions, the film urges us to “lead with love,” paying off the concept with a promise from P&G to commit “2,021 acts of good for our communities, for equality and for the planet” this coming year.


The first time I saw this campaign, I took it at face value, and I’ll admit I was a bit underwhelmed. “Lead with Love” is a great tagline, and the film, as with nearly everything the company does in longer form advertising, is flawlessly executed. But at first blush it lacked the emotional power of some of P&G’s earlier work. If you haven’t watched “The Best Men Can Be,” which confronts toxic masculinity, “The Look” or “The Talk,” which take on racism, or “Thank You Mom,” which makes me tear up every single time I see it, you really should. 



What’s the Best Advice You’ve Ever Received? (NSQ Ep. 65)


Here’s where you can learn more about the people and ideas in this episode:

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Griff the Invisible

They’re big business … in Hollywood. But did you know Australia also has a small but rich seam of compelling and bizarre superhero movies?