Friday, August 10, 2018

Icebergs at Bondi the Admen on a Mission

In his talk at L2's Digital Leadership Academy, Scott Galloway argues that ... L2 Inc. , Admin at L2 Inc.
Ian Leslie · @ mrianleslie. Author of 'BORN LIARS' and 'CURIOUS'. Author, adman, speaker, spy.

America stung by Soviet smarts

In the US in the 1950s, the perplexing matter of creativity had national importance. The country had become as fixated on creativity as nations are today on innovation.
What was it? Who had it? Could it be spotted in someone before their talents appeared? How could it be nurtured? What made someone creative?
"Creativity may well be the most popular subject of our time," wrote one mid-century advertising guru.
In October, 1957, the Russians – deep into the Cold War with the US – had successfully launched the first artificial satellite, Sputnik (Russian for traveller), into outer space. They celebrated mightily with vodka. Muscovites rushed to Red Square to cheer.
The secrets of true creativity unlocked in a 60-year-old Californian study ...

The death of Don Draper

Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister – not only for the consumer but for democracy itself.

The reputation game: how to control the way we appear in the eyes of others

From Harvey Weinstein to Taylor Swift, celebrities have become their own PR agents – and we are following their lead.

Laid Back

Sydney: A Love Affair by Matt Irwin

Spectacular photography capturing the feeling of excitement and wonder of Sydney, Australia's beautiful and iconic harbour city that so many have come to love. Archival prints, canvases and a photographic art coffee table book are available below from The Store, and make perfect gifts to cherish for a lifetime. An exhibition of 29 works from the book can be viewed in the foyer of the Wentworth Sofitel, Sydney, from August 4th until August 30.