You know, we love stories and we love narrative; we love to get lost in an author's world.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient...
Amazon Go: Just Walk Out
deep learning) take care of that. You scan the app to enter the store, take what you need, and just leave.
Technology automatically tracks everything in or out of your virtual cart. Pick something up, it’s in. Put something
back, it’s out. When you leave the store, technology adds up your virtual cart and your Amazon account is charged. A receipt will be sent to the app. See how Amazon Go works. Questions such as handling shoplifting and monitoring age for alcohol purchases are still to be answered. The concept is currently in beta in Seattle with Amazon employees, and will open to the public in 2017.
Technology continues to disrupt retail
and, every now and then, it makes things
easy, timely and fun. This ‘Just Walk Out Shopping’
feels like tech working as it
really should. How many times have you
aborted a grocery dash because it’s rush
hour in the supermarket and lines are out
The door? No more if Amazon continues
in this direction. With an account,
a smartphone and a free app you are
out, rung up and cooking with gas.
It’s another smart move from Amazon supremo Jeff Bezos as he serves up options and carves out the future. One of his leadership lessons is: determine what your customers need, and work backwards. Take the pain points out of shopping and a retailer wins an instant fan base. Way to go.
`One Is Never Out of Work' in an Imaginary Reading Room