Saturday, January 14, 2023

The science of why you have great ideas in the shower


TikTok Conquered The Social Media World.  Now It’s Being Conquered By Geopolitics

Here's the story of how Zhang Yiming built the tech giant ByteDance and its star video app became a global juggernaut — only to find itself caught between U.S. concerns about data privacy and the ever-tighter rule of Xi Jinping's Chinese Communist Party. - The New York Times Magazine

The science of why you have great ideas in the shower National Geographic – It has nothing to do with getting clean and everything to do with your state of mind: “If you’ve ever emerged from the shower or returned from walking your dog with a clever idea or a solution to a problem you’d been struggling with, it may not be a fluke. 

Rather than constantly grinding away at a problem or desperately seeking a flash of inspiration, research from the last 15 years suggests that people may be more likely to have creative breakthroughs or epiphanies when they’re doing a habitual task that doesn’t require much thought—an activity in which you’re basically on autopilot. This lets your mind wander or engage in spontaneous cognition or “stream of consciousness” thinking, which experts believe helps retrieve unusual memories and generate new ideas. “People always get surprised when they realise they get interesting, novel ideas at unexpected times because our cultural narrative tells us we should do it through hard work,” says Kalina Christoff, a cognitive neuroscientist at the University of British Columbia in Vancouver. “It’s a pretty universal human experience.”

Researchers have shown that the default mode network (DMN)—which connects more than a dozen regions of the brain—becomes more active during mind-wandering or passive tasks than when you’re doing something that demands focus. Simply put, the DMN is “the state the brain returns to when you’re not actively engaged,” explains Roger Beaty, a cognitive neuroscientist and director of the Cognitive Neuroscience of Creativity Lab at Penn State University. By contrast, when you’re mired in a demanding task, the brain’s executive control systems keep your thinking focused, analytical, and logical…”