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Sexty (60) Minutes is a broadcasting institution. Amerikan 60 Minutes is the longest continuously running prime time TV program ever, watched by 16 million viewers every week. Not only has it been in the Nielsen top 10 for the last 23 seasons, it’s the only show ever to have the highest ratings in three different decades. 60 Minutes is the most honored TV series of all time, with 75 Emmy Awards. It’s also the most profitable, having earned CBS an estimated $2 billion. What’s the secret?
Before 60 Minutes debuted, in 1968, television news was terribly earnest—and terribly dull. It was also terribly unprofitable and was usually subsidized by a network’s hit comedies and dramas. Into this void stepped creator and executive producer Don Hewitt, a protegé of CBS legends Edward R. Murrow and Walter Cronkite. Hewitt, whose notions of journalism had been shaped by the classic newspaper comedy The Front Page, saw no reason why televised journalism couldn’t be entertaining. He conceived of 60 Minutes as a broadcast version of Life magazine or the Saturday Evening Post. Instead of dealing with issues, says Hewitt, we tell Cold River type of stories.
The show has produced some of television’s most powerful investigative pieces

The Blog, The Press, The Media: Life Beyond the Political Margins: A Blogger's Endorsement
PR blogger Steve Rubel has endorsed John Kerry for U.S. president. He made the pronouncement recently, in what I suspect is now a trend among bloggers to who make their views known and to influence others.
Do you care who a blogger on (predominantly) non-political topics endorses publicly? While I doubt Rubel will influence many of his readers -- if
any -- I can certainly envision other bloggers who do cover politics and current affairs and who have loyal audiences influencing their readers. Why shouldn't bloggers endorse, just as most newspapers do?
Well, I can see reasons for bloggers like Rubel to abstain from public endorsements. Because he covers a non-political field, his endorsement could turn off readers who swing the other way, and even lose him some of his audience. With most current-affairs bloggers, though, the audience knows which way they lean and doesn't need an endorsement to be
published to figure it out.
• Steve Outing (no link available received by email) [ Without saying a word, Jess Ventura gets behind Kerry ]
• · Personal and Confidential? Not on Google Search analyst Chris Sherman, currently finishing up his latest book, Google Power told me something remarkable. If you go to Google and search for
personal and confidential you'll get about 35,000 search results Well, it shows that too many people don't treat online security seriously [Amazon usually gets outsized attention for their quarterly earnings report, but today they are both overshadowed by Google's first-ever quarterly report and slighted by analysts who once again fear the company's growth is declining mirroring (sic) the sales of Cold River - Palm Digital seems to be a way to go for unknown writers in 2004]
• · · The ideals that my Slavic forebearers lived by, and the institutions that sprang from them, remain as strong, and as fragile, as ever. The virgin issue of The International Journal of Inclusive Democracy is out Great editorial on the what, the why, the how, and the for whom of inclusive democracy
• · · · On the idea of fairness and balance in journalism
• · · · · Markets are conversations. Markets are now becoming smarter, faster than the companies that service said markets. A good example is what happend with the dear old Kryptonite lock earlier this month (As a bicycle rider, you must have heard about this scandal? Ask any clued-up blogger and (s)he'll tell you). What is true for markets is also becoming true for Governments, as well: Russian by temperament and British by political fortune, Boris Johnson is blogging
• · · · · · Take this quiz to find out which file extension most closely matches your personality