Saturday, March 26, 2022

‘Audience-ology’ Review - In Cold War fiction, Russian villains haunted our imagination. Now they look almost quaint.

 When it comes to motion-picture exposés, who wouldn’t want to read about a secretive place “where famous directors are reduced to tears and multimillionaire actors reduced to fits of rage”? This image may evoke a Hollywood Babylon, but Kevin Goetz is describing ordinary movie theaters where audience test-screenings are conducted. In “Audience-ology: How Moviegoers Shape the Films We Love,” Mr. Goetz lays bare the ins and outs of survey questionnaires, demographics and psychographics, biometric wristbands, and night-vision cameras

‘Audience-ology’ Review: Everyone’s a Critic


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Love at first sentence. There’s more than one way to write a great first line of fiction  imagination  



In Cold War fiction, Russian villains haunted our imagination. Now they look almost quaint.

When the Cold War ended, novelists moved on to new villains. Yet the appeal of espionage fiction endured Cold War Rivers 


FROM M.C.A. HOGARTH:  Business for the Right-Brained: (A Guide for Artists, Writers, Musicians, Dancer, Crafters, and all the other Dreamers.  #CommissionEarned

Washington Post: “Thanks to creeping inflation, your monthly digital subscriptions might need some pruning…”


Ukrainian Stamp Design Contest


Big Datamethods, The New Yale Book of Quotations is the most accurate and thorough such book ever data 


How to Create a Little More Luck in Your Life, According to Science