Tuesday, May 04, 2004



Down below the lowest drawer,
where only bugs and dust should be,
on that unfinished wooden floor,
is where I woke my dear Lillie, Lilly
Shimonolog

The best advertising is word-of-mouth
The smartest words ever said about advertising were coined decades ago by Bill Bernbach, founder of DDB: The best advertising is word-of-mouth. Damn straight. The best way to generate word-of-mouth is not to hire a great ad agency, but something much harder: to have a remarkable product (i.e. a product “worthy of remark”, quod erat demonstrandum).
· Remarkable Product [link first seen at Google ]
· See Also Google, getting rich
· See Also 4 Hot Ads: Cutting-edge practices as of today: 1) Social networking; Local search. Google and Overture; 3) Ads on blogs
· See Also Online Advertising Trends: How to Become As Rich As Jozef Imrich :)