Advertisers need to go where consumers are, and increasingly, consumers are in front of their computers. In a trend that may soon be replicated in the United States, studies in Britain show that people with Internet access now spend as much time online as listening to the radio, and twice as much time online as reading newspapers and magazines. The shift is tied to the rapid adoption of high-speed connections, and advertisers are responding by making online video a major part of new campaigns De Bono and 'Serious Creativity': Tomatoes are not the only fruit
The Blog, The Press, The Media: Seven Laws of Internet Marketing
Corporate image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes. What is now new is to aim for the targeted areas with powerful, unique global name identities and apply the latest of cyber-branding skills. The laws of e-commerce and Internet marketing are just the right steps in the right direction.
- Laws of Visibility:
One is either highly visible or simply lost in the dark.
- Laws of Respectability
- Laws of Dependability:
One can deliver either what one says or they can produce smoke and mirrors.
- Laws of 'Memorability'
- Laws of 'Typeability'
- Laws of 'Globality'
- Laws of 'Protectability'
Businesses, irrespective of size or any other component, must embrace new rules to cope with these new realities. The road to commerce is pretty clear and opportunities are there, provided one can navigate properly.
• One is either savvy on global e-commerce realities or not [The Victorian Auditor-General's office has proved to be a rich source of material highlighting the incompetence of government agencies with respect to ICT projects When government projects become a comedy of errors ; Business is like sex. When it's good, it's very, very good; when it's not so good, it's still good. George Katona - The Cost of Not Innovating ]
• · Sifry's Alerts Ten Million Blogs Tracked ; Ken Parish: One in Ten Million is Stepping back
• · · Tim Dunlop: Dr Feelgood, Arthur Chrenkoff, and the Tony Eastley/Amanda Vanstone interview edit. I defy anyone to explain the difference between what Media Watch does and what the average political blogger does ... The paradox of this is that, if journalism is truly that superior to blogging, then you would think that an organisation like Media Watch would hold the journalist to a higher standard They have no hestitation in calling Chrenkoff a liar ; All lies are told with a straight face. It is truth that's said with a dismissive giggle - P.J. O'Rourke The ABC & Tony Eastley's Comments ; Mark Patinkin: If we were better citizens, we'd be better journalists - Lately, too often, we've failed at both. 'I'm not saying we should censor ourselves if we think a story will taint government and country. Fresh air is good for democracy. But I'm convinced that if journalists cared as much about being citizens as getting the story, we'd be more careful, and thorough, in our reporting' In this business, a correction doesn't get people unkilled
• · · · Irony is an unpleasant way of saying the truth: When journalists become commentators ; Arthur Chrenkoff: Crikey ...Watching the Watchers
• · · · · With mainstream publishers unable to respond to demand from would-be authors, writers have taken the initiative Punk publishers: My sources are unreliable, but their information is fascinating ; Our media lacking true self-criticism
• · · · · · Cartels, media and telecommunications: the rapidly changing face of Australian competition regulation ; StoryCast is an experimental digital storytelling service that lets people use their camera phones and other mobile devices to easily create and instantly share stories with friends and family StoryCast: simple, digital storytelling
with photos and narration
