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Search Beyond Google
It's very easy to move from one search engine to a better one [Google's Director of Technology Craig Silverstein] says. Google pays hundreds of researchers and software developers, including more than 60 PhDs, to man the front lines in this technology war, explains Silverstein, who is himself on extended leave from his doctoral studies in computer science at Stanford University. But he acknowledges that?s no guarantee of victory. We hope the next breakthrough comes from Google, but who knows.
When Google first launched, they had some new tricks that nobody else had thought about before," says Doug Cutting, an independent software consultant who wrote some of the core technology behind search engine Excite and has designed search tools for Apple Macintosh computers. Other search engines now offer intriguing alternatives to Google techniques:
The Anatomy of a Large-Scale Hypertextual Web Search Engine" paper.
For example, there's Teoma, which ranks results according to their standing among recognized authorities on a topic, and Australian startup Mooter, which studies the behavior of users to better intuit exactly what they're looking for.
· Source: Technology Review (Registration Required, Free) [ courtesy of BusinessWire ]
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