Friday, July 16, 2004



In the immortal words of Monty Python, Amongst [the Spanish Inquisition's] weaponry are such diverse elements as: fear, surprise, ruthless efficiency, an almost fanatical devotion to the Pope, and nice red uniforms. Truthfully, not a bad formula for startup success...Fanaticism is the secret weapon... that, and the comfy chair

The Blog, The Press, The Media: New York Times, Sydney Morning Herald et al...
We've discussed many times how newspapers simply don't get the internet, and Adam Penenberg is suggesting that there may be no greater example than the NY Times. The Times, of course, was one of the first online newspapers to require online registration and set up a paid archive for articles after a short period of free time online. However, because of that, the New York Times results barely appear at all in Google. If they're striving to be "the paper of record" then they need to be where people are looking -- and these days, people are looking in Google. Penenberg notes that despite the fact that the Times makes very little money off of those archives, they won't open them, because it might endanger their $20 million per year deal with Lexis-Nexis. Talk about getting hung up by legacy systems. Either way, it's a good point that the folks at the NY Times (and other newspapers) need to realize. Being online means being accessible. If you're not, then today's surfers aren't going to care. You may believe you can hang onto a small group and sell their demographic data to advertisers, but the data is dirty and the times are changing. People don't want to jump through hoops when there's a lot of other content out there, and if the command line of the internet is a search engine, these sites that block themselves off are simply making themselves obsolete.
Being online means being accessible [ courtesy of Bad for business popups generating more negative feelings for the brand than positive responses]
• · See Also Silicon Valley and Hollywood Are Not That Different
• · · Webdiary: If Tony Fitzgerald QC was correct about the importance of truth to democracy, it's not just politicians who owe us the truth. Journalists do too
Only for MEdia Dragons who fail to appreciate the fact that curiousity about intelligence can kill even in the so called civilised world...Czech this Out:
• · · · Full Report of Contradiction in ChairName and Content: Lord Butler delivers Iraq verdict [The spectre of Good Intentions & Weapons of Mass Destruction ... will hang over Media, MI6 and MPs]
• · · · · US Senate report on the intelligence that helped bring about the war in Iraq: Warning Amerikan PDF spy within [Tasman courtesy of ASIO, Mossad, KIWI agents]
• · · · · · Last, But Not Least: Barista singlehandedly pumps MEdia Dragon;=) [ Ken Parish: Pump, Baby, Pump New Blog: From a LAN Downunder Moore New Blogs Down Under:It's 4.45am and I'm crying like a baby...]