Saturday, March 15, 2003

Literature An Even Higher Price: What US Food Companies Pay to Get Into Grocery Stores

Critics of Borders's policy of category management or of chain bookstores' general policy of charging for placement in stores might want to take a look at what US food companies go through to get premier shelf space for their products in grocery stores. With Borders CEO Greg Josefowicz coming from the grocery industry, it's worthwhile to take a look at where some of his ideas may have originated.
So there you have it, UK publishers are just pussies who wouldn't last long in the real retail jungle.

· Retail Jungle [PW]