Lori Rosenwasser is executive director of brand engagement at Landor Associates and leads its global brand engagement practice. Brand engagement can be a powerful tool for transforming an organization and unlocking business growth. Symbols and stories help make a brand memorable and keep it fresh A Call to Action: Miracle of Growth
The Blog, The Press, The Media: Antipodean Media Dragons
Four journalists who brought news of the assassination of President John F Kennedy into US living rooms in 1963 have found a new level of fame by using the internet to market their book about the experience Grassy knoll meets the blog
The "blogosphere" is exploding, with millions of blogs screaming for attention. Next asked some of Australia's most influential bloggers what it takes to stand out from the loudmouthed crowd.
Hugh J. Martin with Rob O'Neill: By some counts, there are more than 50 million media dragons on the web, with tens of thousands added daily I am blogger, hear me roar
Funnelling opinion with a bit of bite US consultancy Issues Dynamics last month launched a blogger relations practice while international PR firm Edelman released a blog strategy white paper titled Trust media: How real people are finally being heard, which was distributed to its Australian practices. PR whistles a different tune
• Meet Joe Blogs: Media Dragons [Oiling The Wheels Of Fake News ; Wow, I never thought I’d find myself writing about a leather thong, made for your cellphone. Yet here I am. A thong. For your cell ]
• · He has denounced shoddy journalism, defended whipped-cream-covered strippers on television, discussed the pope on MSNBC, called in to Howard Stern, exchanged erudite letters with the editor of the New York Times, and championed the idea that any citizen can be "a Wolf Blitzer in sheep's clothing Jeff Jarvis, On the Inside Blogging Out ; Blogger profiled
• · · Blogdigger Local helps you find blog and news content from the geographic location of your choice Blogdigger Local FAQ ; Online Ads at $12.3 Billion This Year, And That's the Conservative Vote ; Joi Ito has announced the launch the Technorati Japan beta site Technorati.jp beta launched
• · · · The Washington post discovers right-wing postmodernism ; Death by a Thousand Blogs ; New Adsense Test Units Spotted
• · · · · People were calling us, emailing us...saying ‘fight, fight, fight -- get in there Web Fuels Collective Sparring Over Bolton, but to What End? ; MSN Spaces now hosts over 10 million blogs, and that the adoption rate has blown past internal Microsoft expectations. Official: MSN Spaces breaks 10 million blogs; ABC on journalism v blogging
• · · · · · Scoble vs the average blogger ; Joe Vecchio, who's not afraid to expose his own worries about the modern, low-rent world we live in. Where are all the male bloggers?
