From intimate secrets to thoughts on the new Pope, there's almost no limit to what we'll share in online journals. Ask how to blog, however, and be prepared for a bewildering choice of tools and services Right tool for the blog
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As PepsiCo's president and chief financial officer, Indra K. Nooyi has given all sorts of speeches. None, though, fired up passions like the one she gave last month at the Columbia Business School. Land of the Free, Home of the Blog
The Blog, The Press, The Media: The Changing Landscape of Corporate Blogging
Wall Street Journal features, Blogging Becomes A Corporate Job which provides a general overview of how several companies, including Microsoft and Stonefield Stonyfield Farm Inc., are diversifying their marketing and corporate communications with the addition of talented bloggers to their workforce.
A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.
Last year, Christine Halvorson was hired as chief blogger at Stonyfield Farm Inc., a Londonderry, N.H., organic yogurt company owned by Groupe Danone. She applied for the job after responding to an ad posted at Monster.com. A former freelance writer and Web content editor, Ms. Halvorson now writes four blogs for Stonyfield, including a blog about the company, the Daily Scoop, and Creating Healthy Kids, about healthy foods in schools. Her job entails researching, linking to news and providing personal insight.
Also related posting, People who underestimate weblogs, comments on the explosion in the number of blogs, as well as on the recent Pew Internet blog report, which apparently only included 40 sources as the basis of its sample survey.
• Digital 'Handshake'? [A 33-year guessing game Mark Felt as Deep Throat; via CoverYourASP.NET ; Paid $100,000 to blog 'Dukes of Hazzard Institute' VP hired ; Rural communities fed up with slow internet access, high costs and unreliable services are turning to local wireless broadband networks Bridging the divide ]
• · Dave on Google Sitemaps Search engine; Embarrassing moments live forever online. But learn to work with the Web, not against it, and you could reshape your cyberhistory Loosing Google's Lock on the Past; Blogging: The Future of Corporate PR
• · · They are all tailored from the same textile Weblog on Iran, technology and pop culture, by Hossein Derakhshan ; The Net Effect - On The Great Firewall Of China ; Korea Bloggers, Press Freedoms ; Internet could lead to terrorism acts: Russia KGB successor wants Great Firewall of Russia
• · · · 'Darknet' tools ; Darknet has been accorded a place of honor among some heavyweight tomes at DeepBlog Books; Brian R. Harris in The Legal Intelligencer, Philadelphia's daily newspaper for lawyers Blogging: Getting Started ; BuzzMetrics - Word of Mouth Research & Planning ; Battle of the Blogs
• · · · · Step aside terrorists, teenage computer hackers and members of the Chinese military Disgruntled civil servants as cyber threat: Canadian war game ; An appellate judge blogs anonymously? Say hello to the blog "Have Opinion, Will Travel," while keeping in mind that on an anonymously-written blog anyone can be an appellate judge For appellate judges who blog for attribution ; Response to Bashman's "Welcome" post ; Law Library Blogs and Blogs by Law Librarians or Law Library Associations Compiled by Bonnie Shucha Law Libraries and Law Librarians Who Are Blogging
• · · · · · Website targets the little guys via Joe Kaleb, CEO of Australianbiz ; The bloggiest news sites in Australia ; Blogtalk downunder interviews
