The nation’s once dominant consulting firm, PwC Australia, will cut 344 roles, or more than 4 per cent of its 8000-strong workforce, as fallout from its tax leaks scandal and the economic slowdown reduce demand for its services.
The scandal has caused advisory clients to shun the brand and bedrock auditing clients also appear to be reassessing their relationship with its market-leading auditing business. On Wednesday, Westpac took the aggressive stepof specifically announcing it would not reappoint PwC as its auditor when it put the contract to tender.
PwC’s cuts are the largest of their kind at a major consultancy in Australia and follow KPMG cutting 300, or 3 per cent of its workforce of 10,000, and Deloitte cutting dozens last month. The local major advisory firms are also, variously, cutting back on recruitment, cracking down on expenses and travel costs, and deferring graduate start dates.
The local cuts come as the once unstoppable advisory sector faces a reckoning around the world after the turbocharged growth caused by the COVID-19 pandemic and its immediate aftermath. High interest rates, a slump in mergers and acquisitions, and a growing number of scandals have caused private and public sector clients to defer or delay hiring the firms.
Affected staff were told on Wednesday they were being made redundant. The cuts mean PwC will effectively shut down its Adelaide-based Skilled Service Hub. That will make 141 staff redundant, while another 197 staff across the firm will also be cut. Another six PwC staffers who declined to move to Scyne are being terminated and will not be eligible for statutory redundancy because they were offered like-for-like roles.
Extremely difficult decisions’
“These are extremely difficult decisions and my thoughts are with all of those people and their families impacted by the changes we have been forced to make,” PwC Australia chief executive Kevin Burrowes said in a statement.
“While we are optimistic about the future, PwC must take pragmatic action to manage these challenges and make difficult decisions to meet the needs of its clients and to ensure the long-term success of the firm.
“In South Australia and across the rest of the country, we will continue to serve our clients with the highest degree of quality and professionalism – and we are grateful to our people for the resilience and dedication they have shown their clients.”
About 200 skilled services staff members will continue working for the firm, from PwC’s Adelaide office. Scyne’s Adelaide operations have taken over some of the office space within the centre.
Mr Burrowes was in Adelaide on Wednesday to personally brief staff about the cuts, which were announced on the same day as the deal to create
Scyne is finalised. Scyne, made up of roughly 100 former PwC partners about 1300 former staff, will officially begin operating as an independent public sector-focused advisory from Monday.
PwC consulting revenue down
Revenue in PwC’s consulting division is down 40 per cent, or $125 million, since July, at $200 million compared with $325 million at the same time last year, The Australian Financial Review has been told. On a like-for-like basis, which removes the public sector consulting business that has become Scyne, the decline is about 8 per cent.
Across the consulting sector, leaders want to urgently cut costs amid a widespread belief that the lower level of private and public sector demand in Australia will continue until at least until Easter, and possibly until the 2024-2025 financial year starts in July.
The problem is particularly pronounced in Australia because the use of consultants by federal and state governments has fallen off a cliff since the
extent of the PwC tax leaks scandal was revealed in May. At the same time, federal Labor has aggressively moved to cut the use of consultants and contractors as part of its policy to bring skills back into the public service.
Firm leaders are having to weigh up the hit to partner profits caused by continuing to pay staff unassigned to client project for an extended period versus the risk that a rebound in demand will leave them short-staffed. The affected staff, for their part, are angry they have been cut loose in a difficult jobs market and as the Christmas slowdown approaches.
Globally, the firms have cut staff numbers aggressively in 2023. In March, Accenture announced it would cut 19,000, or 2.5 per cent of its global workforce. This followed news that McKinsey would 2000, or 4 per cent, of its total workforce. In April, EY US cut 3000, of 5 per cent of its workforce, after its failed push to spin off its consulting arm, KPMG US has cut about 2700, or 7 per cent of its workforce, this year, while Deloitte has cut 1200, or 1.5 per cent of its workforce.