Serious social problems Hollywood Needs to Look to Social Workers for Heroes
The show was called East Side, West Side. It premiered Sept. 23, 1963, and made its last broadcast on Sept. 14, 1964. Thus did one of the most brilliant, well-written and superbly acted television series come to an end after one glorious, albeit Nielsen-ratings-starved, year. In 1963, as in 2003, television executives didn't want shows that were good.
· They wanted shows that got ratings [Common Dreams]