Saturday, August 23, 2025

Why should I write better when a machine can do it for me?

 This iconic advertising copywriter named Kathy Hepinstall Parks died over the last weekend


Why should I write better when a machine can do it for me? 





Because actually no one can do it for you, because your voice is unique among all the people on earth. Siri never petted a horse's neck. Alexa has never been ghosted by the captain of the football team. 

But you have lived, your heart is beating, you have suffered, and you have something important to say. 

It's a human's job, to use words, and whatever job you give to a machine, that part of your brain goes dark. 

Maybe it's worth it when it comes to remembering phone numbers and directions, but when that part of your brain that uses words goes dark, that's a vast area that's very close to your soul. 

Don't let some internet platform convince you that what you have to say and create isn't worthwhile. Words are the echo of your soul. 

Honing that echo matters.


Why A Visual Image Gives Us Pleasure

It is noteworthy that as strikingly photographic, familiar, dramatic — what have you — the painting is, one source of its pleasure has nothing to do with the content of the image but its shape, a shape that forces the viewer to find the rhymes. - MITPress