---

Here's my newest million-dollar idea... Building with Imrich Books while Chick Lit Goes To Cold War

Literature & Art Across Frontiers: Mercurial Sydney Hot today, hotter tomorrow
A Mercury News article reports on a research teams new theory of how Cold River type books are made:
'They found that top sellers tend to reach their sales peak in one of two ways. As predicted, many get there because of so-called exogenous shocks: a major media announcement, a celebrity endorsement, a dignitary's death. In these cases, the instant rise in sales is followed by a fairly quick decline.
Other books inch their way to the top over many months, helped by cascades of tiny ``endogenous shocks'' such as a friend's recommendation. A prime example is ``Divine Secrets of the Ya-Ya Sisterhood,'' which made the bestseller list two years after publication without a major ad campaign. How? It caught on in book-discussion clubs and spurred women to form their own Ya-Ya Sisterhood groups.
• Ya-Ya What makes a hot bestseller a hotter bestseller? [Channel Crossing Nicole Kidman's latest Hollywood blockbuster (all 180 seconds of it) ]
• · A Pub with Cold Rivers of Beer
• · · To say that the Internet is about "information" is a bit like saying that "cooking" is about oven temperatures; it's technically accurate but fundamentally untrue. The Relationship Revolution
• · · · There's nothing in this world more subjective than rating neighborhoods What makes great neighborhoods?