Cheap information has allowed firms to shrink. Size is now less of an advantage in organizations, and that means more competition in the global marketplace. For epublishers, it's either reorganize or die. That's what Coase, who won the 1991 Nobel Prize in economics, was talking about.

What will happen when an entire organisation can fit on a laptop?
Back in 1937, an economist named Ronald Coase realized something that helped explain the rise of modern corporations -- and which just might explain the coming decline of the American two-party political system.
Coase's insight was this:
· The cost of gathering information determines the size of organizations: Larry Page and Sergey Brin know all about it...
There's no doubting Google's power and popularity. Yet few of us use the search engine effectively. Take leaf out of this article as Larry Page and Sergey Brin & Jeff Bezos took a note of a scientist from Stanford Research Institute stood who at Christmas time of 1968 stood before a hushed San Francisco crowd and blew every mind in the room.