Monday, July 14, 2003

AdWords Dancing With the Google Devil

Google's announcement of AdSense, a new program that enables publishers to serve text-based Google AdWords ads on their sites, is positioned as a grand opportunity for publishers to share in revenue generated by these ads. Instead it ought to send shivers down the spine of every publisher who counts on classifieds for income.
Google has the potential to do to newspapers (and others who sell business services classifieds off and online) what Monster.com and HotJobs.com did to newspapers with helped wanted ads: poach away that business.

· Cossak: Kazak [E&P ]