The 30,000-strong agency was rebranded in 2020 from the Department of Human Services in an attempt to emulate NSW’s successful Service NSW portal, which offers more than 1000 services through its digital platforms.
Run with uncertain funding
Government Services Minister Bill Shorten has strong ambitions for Services Australia’s myGov portal.
He has established a new governance arrangement for myGov, to be led by former NSW digital minister Victor Dominello. Plans include ensuring all services, such as tax returns and medicare claims, use a common design so users don’t have to relearn a new interface. Mr Hazlehurst was the interim CEO of the Digital Transformation Office in 2015 and has led major digital transformation projects in the industry, trade and agriculture portfolios.
This year, he oversaw a team of officials that reviewed the myGov portal and found more than a million people visit the site a day.
But his review said the site had been largely run as an IT project with uncertain funding. It called for major reforms to boost the current 15 services and to link up these services, so users do not have to find their way around multiple websites, such as for the birth of a child.
The review found fewer than half of the people engaging with myGov would recommend it to others.
“This is far too low,” the review said. “Government services are rarely loved by the public, but they need to be good enough and trusted enough to be worthy of recommendation to others.”
Mr Shorten has directed Services Australia to pull back from big technology projects, declaring he wants a more interactive approach that tests proposals in a staged manner, with commitments of around $5 million rather than hundreds of millions of dollars.
The government has yet to decide if it will morph its myGov ID facility into the myGov service platform. Mr Hazlehurst’s review said users found these two brands confusing. The Tax Office runs the myGov ID infrastructure and has commissioned research to better understand users’ needs for the identity brand.
The agency also faces a major technology and employment overhaul, with robotic process automation and artificial intelligence expected to affect up to 40 per cent of its workers.