Welcome to Ohio State, Where It Is All For Sale, by
Steven Conn (Department of History, Ohio State) Chronicle of Higher Education op-ed:
I'm excited to announce that my university has changed its motto. Out with the old and in with: “Omnia Venduntur!”
Our old motto, “Disciplina In Civitatem,”
or “Education for Citizenship,” just sounded so, you know, land-granty,
so civic-minded. It certainly doesn’t capture our new ethos of
entrepreneurial dynamism and financial chicanery. ...
So
instead: “Everything Is for Sale!” (Actually, the trustees originally
wanted to carve “Every Asset a Monetizable Asset” into stone, but it
turns out “monetizable” doesn’t have a Latin translation.)
We’ve
been moving in this direction for some time. We were among the first to
become a “Coke campus,” which means that in ex-change for some cash,
we’ve agreed that Coke and Coke products are the only soft drinks
permitted on campus. ...
Mark Sandusky has
a good article on that topic, here is
one excerpt:
Time your busks wisely! Profits can vary widely from day to day, hour to
hour. Our low for a Friday night was $98 for two hours of performance. Our high
for two hours of performance on a Monday afternoon was $3. This was also our
low, because we never busked on another Monday afternoon. We made the most money
in between 5pm and 10pm, on evenings before weekends or holidays. Our
understanding is that money drops best when people are feeling tipsy,
but before they’re actually drunk.
The highly esteemed and extremely proficient Thomas MaCurdy has
a new piece in the JPE (jstor) on
exactly that question. The news does not surprise me:
This study investigated the antipoverty efficacy of minimum wage policies.
Proponents of these policies contend that employment impacts are negligible and
suggest that consumers pay for higher labor costs through imperceptible
increases in goods prices. Adopting this empirical scenario, the analysis
demonstrates that an increase in the national minimum wage produces a
value-added tax effect on consumer prices that is more regressive than a typical
state sales tax and allocates benefits as higher earnings nearly evenly across
the income distribution. These income-transfer outcomes sharply contradict
portraying an increase in the minimum wage as an antipoverty
initiative.
MaCurdy also writes:
About 35 percent of the total increase in after-tax benefits goes to families
with income less than two times the poverty threshold, a common definition of
the working poor or near-poor; nearly 13 percent goes to families principally
supported by low-wage workers defined as earning wages at or below 117
percent…of the new 1996 minimum wage; and only about 14 percent goes to families
with children on welfare.
Unlike most public income support programs, increased earnings from the
minimum wage are taxable. Over 25 percent of the increased earnings are
collected back as income and payroll taxes…Even after taxes, 27.6 percent of
increased earnings go to families in the top 40 percent of the income
distribution.
File under “
Scream it From the Rooftops!”
An American male is 4,582 times more likely to become an
Army general if his father was one; 1,895 times more likely to become a famous
C.E.O.; 1,639 times more likely to win a Pulitzer Prize; 1,497 times more likely
to win a Grammy; and 1,361 times more likely to win an Academy Award. Those are
pretty decent odds, but they do not come close to the 8,500 times more likely a
senator’s son is to find himself chatting with John McCain or Dianne Feinstein
in the Senate cloakroom.
Further very good Ross Douthat points
about whether economic factors explain the collapse in marriage
That is all
from Seth Stephens-Davidowitz.
There is an interview with me by Emily Hare in the latest issues of
Contagious, a glossy British marketing periodical.
Here is one bit:
Q: What should marketing do to ensure it lives up to its potential?
A; This is what I see happening and this may be disquieting for some of your
readers. The people who are really good at marketing in this new environment
are typically not formal marketers, they are not called marketing agencies, they
have not studied marketing. They are people who know some areas very well and
then they teach themselves a kind of marketing on the fly. A good examples if
Facebook. Mark Zuckerberg is not in any formal sense a marketer, but he’s
actually one of the most brilliant marketers that the world has seen in the past
few decades. General principles are not that useful anymore. What is paying
off is incredibly detailed, context-specific knowledge of particular areas.
that’s what it takes to craft unique messages.
At all levels we’re seeing this takeover by the content people and everything
is supposed to look authentic, so in a sense, authenticity is the new
inauthenticity.
Marketing has never been more important, but life has never been tougher for
at least some of the marketers.
For
those who have enjoyed her work:
Professor Margaret McKerchar will retire from UNSW effective 30 April 2015 and
has been appointed as an Emeritus Professor in recognition of her distinguished
service to scholarly academic work and to the development of the University. Reported in the ATTA newsletter March 2015.
