A Call For Self-Review

The case of the New York Times Book Review running a review of a book by a reviewer who doesn't appear to have read the book prompts Alex Good to propose a solution. Since the regular reader of book review sections can be reasonably sure that some of the reviews are written without reading the books, have authors write their own reviews. Sir Walter Scott did it. Poe and Whitman did it. And Anthony Burgess did it, prompting Gore Vidal to remark approvingly 'shouldn't there be at least one book review in all of England written by someone who had actually read the book'?
· Have authors write their own reviews. [GoodReports]