We Found 650,000 Ways Advertisers Label MEdia Dragon

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We Found 650,000 Ways Advertisers Label You

Via LLRX – We Found 650,000 Ways Advertisers Label You – If you spend any time online, you probably have some idea that the digital ad industry is constantly collecting data about you, including a lot of personal information, and sorting you into specialized categories so you’re more likely to buy the things they advertise to you. But in a rare look at just how deep—and weird—the rabbit hole of targeted advertising gets, Investigative Data Journalist Jon Keegan and Visualizations Engineer Joel Eastwood, of the The Markup analyzed a database of 650,000 of these audience segments, newly unearthed on the website of Microsoft’s ad platform Xandr. 

The trove of data indicates that advertisers could also target people based on sensitive information like being “heavy purchasers” of pregnancy test kits, having an interest in brain tumors, being prone to depression, visiting places of worship, or feeling “easily deflated” or that they “get a raw deal out of life.”