When it comes to motion-picture exposés, who wouldn’t want to read about a secretive place “where famous directors are reduced to tears and multimillionaire actors reduced to fits of rage”? This image may evoke a Hollywood Babylon, but Kevin Goetz is describing ordinary movie theaters where audience test-screenings are conducted. In “Audience-ology: How Moviegoers Shape the Films We Love,” Mr. Goetz lays bare the ins and outs of survey questionnaires, demographics and psychographics, biometric wristbands, and night-vision cameras
‘Audience-ology’ Review: Everyone’s a Critic
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