he Melbourne Events Florist Who Flipped Her Business Model To At-Home Delivery
STUDIO VISIT
Gina Lasker runs Georgie Boy, a floral studio in Melbourne specialising in events. Her wild, imaginative installations are usually rambling and large-scale, floating over wedding tables and spilling over bars in earthy and romantic tones. She knows how to set a mood.
So what do you do when you’re an independent florist with a focus on events, and every booking locked in for the foreseeable future has been wiped? You get creative.
Gina Lasker of Georgie Boy. Photo – Dan Roberts.
Gina gets her flowers from her longstanding supplier, Soho Rose Farm. Photo – Dan Roberts.
A radiant woman with a radiant bouquet! Photo – Dan Roberts.
The sun streams into Gina’s gorgeous home-cum-studio, which she shares with her partner Dan and dog Monty! Photo – Dan Roberts.
Different heights, textures, colours and varietals are the key to the perfect bunch. Photo – Dan Roberts.
‘I focus on depth and movement most,’ Gina says of her method. Photo – Dan Roberts.
Though she usually designs installations for events and weddings, Gina’s style as translated well to a smaller scale. Photo – Dan Roberts.
Filtered light sets the tone for Gina’s extraordinary installations. Photo – Dan Roberts.
Gina’s arrangements are romantic and moody. Photo – Dan Roberts.
When she discovered her stalwart supplier, Soho Rose Farm, was suffering from event cancellations and lost bookings, Gina sprang into action. Photo – Dan Roberts.