Media Dragon: Congress Soars to New Heights on Social Media

When watching men of power in action it must be always kept in mind that, whether they know it or not, their main purpose is the elimination or neutralization of the independent individual- the independent voter, consumer, worker, owner, thinker- and that every device they employ aims at turning men into a manipulable animated instrument which is Aristotle's definition of a slave.

— Eric Hoffer, born in 1902

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Democratic lawmakers post more content on Twitter, while the median Republican member now averages more audience engagement than the median Democrat across platforms – “As social media platforms like Facebook and Twitter have become ingrained in political and popular culture, a new Pew Research Center analysis of every tweet and Facebook post from members of Congress since 2015 finds that the congressional social media landscape has undergone vast changes in recent years. These shifts have been especially pronounced on Twitter. Compared with a similar time period in 2016, the typical member of Congress now tweets nearly twice as often (81% more), has nearly three times as many followers and receives more than six times as many retweets on their average post. On Facebook, the typical member of Congress produces 48% more posts and has increased their total number of followers and average shares by half. Social media use by members of Congress – and the online audience’s response to those communications – fluctuates in real time and varies based on the issues and events of the day. But underlying this constant churn, there have been notable changes in how lawmakers of each party use social media and interact with the Twitter and Facebook audiences more broadly. Today, Democratic members tend to post more often and have more followers on Twitter. Relative to the typical (median) Republican member of Congress, the typical Democratic member has over 17,000 more followers on Twitter and posts nearly twice as many tweets in a typical month (130 vs. 73), differences that have grown substantially in the last four years. On Facebook, the typical member of each party has a similar number of followers and much smaller differences in posting volume…”