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Amazon set to launch retail site in Australia this week - The Australian

The Australian media has been buying into the Amazon love-in as it prepares to launch here, and it's not just the usual suspects.

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Amazon is set to launch its Australian retail operations this Friday, putting an end to months of speculation, The New Daily can reveal.

The US-based e-commerce giant is understood to have confirmed the Friday launch in an email to sellers on Tuesday.

Quoting the email from Amazon, retail consultant Scott Kilmartin told The New Daily there would be a “soft launch” of the site on Thursday, followed by an official launch on Friday – to coincide with the annual pre-Christmas discount shopping frenzy known as Black Friday.

It will mean Amazon is also up and running for the e-commerce version of Black Friday, Cyber Monday, on November 27.

The New Daily understands Amazon will mark the launch with nationwide public marketing activities on Thursday, including an ice cream giveaway at Southern Cross station in Melbourne.

“The Country Fire Authority inspected the Amazon Dandenong warehouse yesterday and gave the building clearance to operate,” Mr Kilmartin said.

“The first shift started at 7am this [Tuesday] morning at the warehouse and the .au site is live for a small selection of customers and they will be shipping orders, as an unannounced soft launch today for those who happen to be on the site with access,” he said.