Most of us have poured out our hearts in angry, accusatory, plaintive, or sad letters after people have betrayed or abandoned us. Doing so almost always makes us feel better, even if we never send them Lettering
Unhappy families, Tolstoy tells us, are all unhappy in different ways. But unhappy brand names commit a few of the same sins over and over. Alexandra Watkins, the founder of a branding agency called Eat My Words, distills seven deadly sins in an infectious little book called “Hello, My Name is Awesome Brand names
1959 Isaac Asimov short essay on how to stimulate creativity
Note how, if you believe Asimov, our business/cultural preference for narrow specialists and extroverts (extroversion has been rising over time) is anti-creativity...
Note how, if you believe Asimov, our business/cultural preference for narrow specialists and extroverts (extroversion has been rising over time) is anti-creativity...