Kevin Roberts Opinions

1. Millennials and the Age of High Expectations
   The demographic that’s driving a lot of the change that we’re experiencing in the Age of Now is Millennials. They are more confident, independent, mobile and tech savvy.The latestsurvey from Deloitte sheds a bit more light on their thinking and helps us “other” age groups understand what’s driving their dreams, aspirations and expectations. Millennials want to…
   Emotion (Less)?
   Conventional science says we have six ‘classic’ emotions. Happy, surprise, fear, sad, disgust and anger. Emotion at its most simplistic. A new study out of Glasgow is claiming that really, it’s probably only four. Surprise/afraid and anger/disgust provoke more or less identical physical responses. By physical response, they’re referring to facial expressions. Their reasoning is that our core emotional responses are centred on survival. It is social factors that led to greater distinction between our emotions over time…
   Deciphering the Popularity of Pope Francis
   He’s graced the cover of Rolling Stone. Named TIME’s 2013 Person of the Year. Been carved in chocolate. Boosted tourism to the Vatican by 180 percent. Sold his Harley Davidson for US$300,000 (proceeds going to a soup kitchen) and is looked on favorably by nine out of 10 Americans. He’s Pope Francis. The most popular Pope ever...
   Davos Top 5 – Thursday, 27 February
   Every year the elites head to Davos in Switzerland for the World Economic Forum to discuss the world’s most pressing issues. For the past five years the focus has been on crisis management as economies tanked and unemployment sky-rocketed, but in 2014 there was more to smile about. Here are my top 5…