Basic advertising teaches to buy broad and hopes to reach a lot of people. But on the Internet you can go tiny and narrow and reach people who are really interested in your product.
-MJ Rose, a writer, a former advertising executive in New York
Aboriginal tourism is no longer just a tribal dance around a campfire for a busload of tourists. Feel the spirit: No Place to Hide
[As part of the continuing consolidation of Hachette and Hodder, the company's Australian unit has changed its name from Hodder Headline Australia to Hachette Livre Australia]
Art of Living & Literature Across Frontiers: An impish spirit
A glint of light on a barbed wire fence, the synchronized turn of a flock of starlings, or a dark moon can knock you across the room when described by Annie Dillard
There are seven or eight categories of phenomena worth talking about, and one of them is the weather", starts another. Describing a canoe trip through the remote Napo River system in Ecuador, she notes that: Piranha fish live in the lakes, and electric eels. I dangled my fingers in the water, figuring it would be worth it". It's her in a sentence - impulsive, curious, impish.
• Pilgrim at Tinker Creek [Perfect Soldiers: The Hijackers, Who They Were, Why They Did It A large pool of talent ; Dean Koontz is reported to sell about 17 million copies of his books annually around the world, and he gets over 30,000 fan letters a year. The WSJ interviews him about the marketing of books. Koontz says: I would say the biggest problem is underestimating the reading audience. I've always written cross-genre books: a suspense novel with a love story inside and some comedy. But publishers resisted this strenuously. Everything has to be labeled, and sold that way. If you're writing a series, there is pressure to keep things narrow and not break out. Books like Herman Wouk's "The Winds of War" and James Clavell's "Shogun" have largely disappeared from the bestseller list. The common wisdom is that readers don't have the patience they once did. But underestimating the reading public is a very big mistake. If there was more trust in the public, it would pay off. An editor once told me that if I didn't keep my vocabulary to 500 words I'd never make the best-seller list. He praises the web as a low-cost way of generating a connection between writers and their audience" and says he will write more pieces for his own site WSJ interview ]
• · My movie was dead, sitting on a shelf collecting dust, when The Spiritual Cinema Circle called. Everything good that has happened to my film is because of The Circle -Mark Thompson; Distribute your film worldwide: SCC is seeking narrative features, documentaries and shorts that uplift, inspire and stir the soul. Non-exclusive rights, competitive terms, submit free of charge. For details please visit: The Spiritual Cinema Circle ; George Weigel, Los Angeles Times The Spiritual Malaise That Haunts Europe
• · · More and more good old spiritual drinking holes are being turned into swanky bars The pubs that ate Sydney; So Sad! According to research by the Australia Institute, about one in three Sydney fathers in full-time work with children under 15 years spend an average eight hours and 17 minutes a week travelling to work but three hours and 44 minutes with their children In a jam: dads who see more of traffic than their kids
• · · · It's not like a stupid Hollywood movie Crusading Against History ; I always have the same approach to life: expect nothing from them and then you'll always be surprised: Tamar Yellin went to an attic one day, made an amazing discovery, and 13 years later wrote a historical thriller about it... The Yorkshire Post meets this perservering writer
• · · · · I know the world is getting smaller, but c'mon... Some of these cottages belong to my blood cousins be it first, second and third knee kind :-) Just amazing! Travel agency Limba Highly Recommended ; We first meet Eyal, a Mossad agent, during a typical working day. A dab hand with a syringe, he's in Istanbul, stalking a Palestinian activist, whom he's about to kill with a swift injection of some appropriate poison. Walk on Cold River
• · · · · · The most infuriating thing about men was that they were both predictable and impossible. Their buttons were ridiculously easy to push, but unfortunately, every button came with its own self-destruct program. -Donald E. Westlake, Watch Your Back! What we DO is more important than what we SAY ; Wildfire Season opens like a suspense thriller by Stephen King or Dean Koontz. A mysterious "firestarter," his identify undisclosed, his personality avowedly split, wanders around in the bush, bent on finding a good spot to start a forest fire This novel's on fire