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The Blog, The Press, The Media: Crikey on Dodgy Circulation Techniques
The practice of staff getting deeply discounted copies of newspapers and magazines is widespread -- and there's nothing wrong with staff being encouraged to read their own publications (arguably they should get them for nothing).
But the question big advertisers and their media buying agencies should ask is: do these figures appear as normal "paid" sales on the audited circulation report?
It may sound small beer – a few hundred here, a few thousand there. But watch it add up: staff copies, airline copies, hotel copies, schools copies, sponsorship copies, conference copies, café copies, free subscription copies, unrecorded newsagent returns... circulation is one of the most innovative departments in any print media company.
The big question now is: will the ACCC finally do something about the fraud on advertisers that has been going on for years, all with the knowledge of senior executives of Australia's biggest media companies – the companies whose newspapers tell everyone else how to do the right thing.
• Crikey ... Misplaced Reality [This is one more reason why I don't want to see Big Journalism disappear. It's too important. A Story that Takes Resources ($$$) to Report ; In the past five years, what most of us only recently thought of as "nobody's business" has become the big business of everybody's business My Name is Smith or Vella From Now On! ]
• · It has given me, personally, an opportunity to get much closer with you, the public. Often, I find your comments insightful and compelling. At times your criticism is harsh. But the fact that you have remained interested and continue to have faith. Snowblogging ; At IceRocket.com, we have just completely rewritten and reindexed our blog searching ability so that we now reach more than 10mm blogs Avalangeblogging ; Ice Rocket
• · · Groups working to protect journalists' press freedoms, the creator of a blog-search tool, weblog publishers, and more than a dozen individual online journalists/bloggers filed a friend-of-the-court brief (PDF) today in Apple v. Does Bloggers Speak Up in Apple Case ; Online diaries, or weblogs, have grown to become powerful tools for communication in the past few years Global voices speak through blogs
• · · · Advertising with Creative Weblogging ; John Quiggin State of Ozplogistan ; Blogging Strategies
• · · · · While I was not able to contribute a comment to the Webdiary using the State Library internet (somehow it is not possible to send emails or make comments of websites (or blogs) using the library computers as all comments are blocked by the firewall), I was able to pick up a copy of Upfront journal March 2005. The glossy magazine is peppered with thoughtful innitiatives and stories. There is even a lovely foto of Sigi the daughter of Dagmar Schmidmaier, AM. Most of the fotos are of people who have deserved the honor of the Order of Australia (AO). Premier Bob Carr managed to appear on two fotographs on page 7. Ach, speaking of Sevens, above the Premier is the beautiful Sydneysider Samantha Meers! Acting Female James Bond gets to write about a superstar on the lucky page 13 as that page features Nick Cave signing an autograph for an enthusiastic fan with a cheeky tattoo. Finally, On page 19 we spy a crooked yellow bowtie worn by Roger Wilkins - this capture tells the story of highlights during Sydney Summer 2005 ;-D Diary of Captain Cook Available Online ; State Library of NSW ; @Mitchell
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