Daily Dose of Dust
Jozef Imrich, name worthy of Kafka, has his finger on the pulse of any irony of interest and shares his findings to keep you in-the-know with the savviest trend setters and infomaniacs.
''I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.''
-Kurt Vonnegut
Powered by His Story: Cold River
Pages
▼
Tuesday, May 04, 2004
Down below the lowest drawer,
where only bugs and dust should be,
on that unfinished wooden floor,
is where I woke my dear Lillie, Lilly
Shimonolog
The best advertising is word-of-mouth
The smartest words ever said about advertising were coined decades ago by Bill Bernbach, founder of DDB: The best advertising is word-of-mouth. Damn straight. The best way to generate word-of-mouth is not to hire a great ad agency, but something much harder: to have a remarkable product (i.e. a product “worthy of remark”, quod erat demonstrandum).
· Remarkable Product [link first seen at Google ]
· See Also Google, getting rich
· See Also 4 Hot Ads: Cutting-edge practices as of today: 1) Social networking; Local search. Google and Overture; 3) Ads on blogs
· See Also Online Advertising Trends: How to Become As Rich As Jozef Imrich :)