Daily Dose of Dust
Jozef Imrich, name worthy of Kafka, has his finger on the pulse of any irony of interest and shares his findings to keep you in-the-know with the savviest trend setters and infomaniacs.
''I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.''
-Kurt Vonnegut
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Friday, April 16, 2004
You'll pull that drainplug from the wish fountain because I do not happen to be a 'Somebody:' I am Nobody...
Know-How Dragon: 10 Rules for Corporate Blogs and Wikis
Time capsule of conventional wisdom...
Recognizing that this is an emerging area, here are 10 rules for using blogs and wikis to achieve your branding goals. Brands are about trust, and authenticity is the foundation of trust. Blogs should be written as if close friends were sharing observations over a Czech beer.
Note: In addition, there is a link to an excellent presentation (pdf, 52 pages and all free),
· 1. Be authentic [Link Poached from Marketingprofs.com]
· See Also Gopher: Back in 1992, when yahoo was something cowboys yelled and ebay was just pig Latin...
· See Also Sneak Peeks at Tomorrow's Office
· See Also Boing Boing add Technorati support
· See Also Lawish Hall-Of-Fame 2004: 60 Sites in 60 Minutes