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Saturday, April 17, 2004



Is Amazon a media site or a retailer? The answer is BOTH
Amazon's much discussed skunk works search project goes live thisweek, so we can finally write about it. On first blush it's a very, very good service, and an intriguing move by Amazon. It raises a clear question: How will Google - and more broadly, the entire search-driven world - react?
Like Google, Amazon understands audience management, user-contributed content, and user-driven recommendation systems better than any "media site" today. They're focused on knowing their audience, building that audience independently of traditional media, and delivering offers to that audience -- on behalf of other "partner" retailers as well as themselves.

· In essence, Amazon seems to be making a play for Google's customers [Link Poached from Battlemedia]
· See Also http://a9.com/