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On the one hand, you don't want to give somebody like that any more free publicity and implicitly thereby credit them. On the other hand, it's news. A controversy needs a high concept, an outrage or a plausible allegation that can be summed up in a sentence...

* Star: Vulgarity
There is an economy of controversy, and we're all players in it. Every day, new controversies are brought to market and traded on the media's vast exchange. Recent successful offerings include The Dean Scream, Janet's Nipple, Mel and Jesus, and Gay Marriage.
What do these stories have in common? Superficially, nothing. The controversy market appears to behave in a totally random fashion, as if each morning somebody rings a bell at the start of trading, and what happens next is anyone's guess. As if controversy were pure madness. But there's a method to this market -- identifiable patterns, behaviors, and tendencies. And once you learn them, the business of controversy begins to make a funny kind of sense.
· So what becomes a controversy most?
· See Also The Misadventures of Mizuki: a multiepisode feature titled The Adventures of Mizuki: A Continuing Story