Daily Dose of Dust
Jozef Imrich, name worthy of Kafka, has his finger on the pulse of any irony of interest and shares his findings to keep you in-the-know with the savviest trend setters and infomaniacs.
''I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.''
-Kurt Vonnegut
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Tuesday, March 02, 2004
Börsenblatt reports on a recent Italian marketing ploy that apparently worked out quite well: publisher Sperling & Kupfer had an ad agency distribute 30,000 copies of the first chapter of forthcoming books (6 aprile '96 by Sveva Casati Modignani and Il nuovo senso della vita by Paolo Mosca) in 25 hospital waiting rooms in Bologna. When the books then came out sales were considerably higher than anticipated -- the first chapters apparently hooking quite a few readers (and the publicity surrounding the stunt presumably also helping).
Getting To The Soul Of Things
As traditionally understood, the soul is something that is both within us and yet superior to us, a repository for the most precious (or in some accounts "divine") aspects of us. The soul survives when the rest of us dies, it can continue indefinitely (like a kind of hardy seed preserved in arctic tundra), and may even reinhabit a bodily form at another time.
· Hollywood, said Marilyn Monroe, is a place where you get $1000 for a kiss “and fifty cents for your soul. So what is a soul?