In a second attempt, London's Mail manages to find someone to accept their award

Books remain a favourite online purchase
Rebel throw–backs livening things up . . .
After decades in the doldrums, turning down awards has suddenly become cool, observes Andrew Crumey, the literary editor of Scotland's The Scotsman newspaper. First there was Hari Kunzru turning down the Mail on Sunday's Llewelyn Rhys Prize, then there was Benjamin Zephaniah turning down an OBE because it reminded him of "how my foremothers were raped and my forefathers brutalised. Turning down prizes is nothing new"—John Berger gave half his 1972 Booker Prize money to the Black Panthers. However, "That all seemed so long ago. Now, he says, Kunzru and Zephaniah have suddenly reminded us that in an age saturated with identikit wannabes lusting for fame and fortune, there are still people who see writing as a potential force for social change.
· Mixture of rising fortunes and falling profit margins [ courtesy of Publishingnews.co.uk/ ]