Driving Sales with Purpose
As many began to suspect yesterday afternoon, the release about A PURPOSE-DRIVEN LIFE shipping 10 million copies was way off base. Actually, according to Zondervan president and CEO Bruce Ryskamp, they've shipped 10.8 million copies so far. (On top of that, the Spanish-language edition has sold 200,000 copies here, ranking as the top title in the country.) So aside from Harry Potter's record-breaking summer, pastor Rick Warren's book has outpaced all others-exponentially. But where's the press you see for books by Hillary Clinton, Madonna, Jessica Lynch and others? Ryskamp says: We've asked ourselves that question, over and over again. It's not for lack of effort. We haven't solved this puzzle yet. Another puzzle is ...
· Extraordinary Image of Australian Church [Sunday Wendt]
· Age of Merryness [NY Times]