The Elements of Journalism: What Newspeople Should Know and the Public Should Expect

As anthropologists began comparing notes on the world's few remaining primitive cultures, they discovered something unexpected. From the most isolated tribal societies in Africa to the most distant islands in the Pacific, people shared essentially the same definition of what is news. They shared the same kind of gossip. They even looked for the same qualities in the messengers they picked to gather and deliver their news. They wanted people who could run swiftly over the next hill, accurately gather information, and engagingly retell it. Historians have pieced together that the same basic news values have held constant through time. "Humans have exchanged a similar mix of news . . . throughout history and across cultures," historian Mitchell Stephens has written.
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