Journalism Dayparting More Popular on Newspaper Sites

If you visit azcentral.com after 6 p.m. MST, you'll find a racier, more entertainment-driven home page, with hard news corralled into a small holding pen. It's part of The Arizona Republic's rollout of azcentral@night, a far funkier version of the paper's daytime Web site. The goal of the Republic, and a growing number of other newspapers, is to boost their audiences at night, when their Web servers get pretty lonely.
· Drawing Nocturnal Visitors With Focus on Fun [EditorPublisher ]