Trends tastemaker approach

There are two ways to build a successful business. You can give people what they want but give it to them more efficiently, as Wal-Mart and Dell have done. Or you can persuade them to want something that they didn't previously want, as Starbucks has done.
· Satisfactory soap [New Yorker]

The power of positive clutter.
People don’t spread paper over their desks out of laziness. No, it represents what’s going on in their heads.
· Paper [Economist]

Internet Access

Giving Internet access to the world's poorest will cost a lot and accomplish little.
Politicians, business people, donors, and the press have all proclaimed the digital divide between the developing-world poor and the wealthy West as one of the century’s most significant development challenges.
· Challenges [Foreign Policy]