Do-it-Yourself Mainstreams

The rants are pulsing through the blog-o-sphere again, which, on most days, would mean that the online community is in its usual state of trippy high drama. Except that, this time, the topic is a radical expansion of the blog-o-sphere itself, one that would include a contingent of--quick, bottoms up on the Red Bull--traditional journalists (the ones who write, as the lexicon has it, dead-tree pieces).

Red Bull