Monday, April 28, 2014

Tipping Point: Mark Phillips - Making Taxing Waves here and there ...

After centuries of drinking alcohol roughly the way our medieval Bohemian, Irish, Slavic predecessors did, a little innovation is no bad thing... If you’re lucky enough to catch a happy hour drink special, you can buy a drink for $5-$7, but if you’re at a bar or restaurant during other hours, you’re likely to spend between $10-$15 per drink. And that doesn’t include tax or tip. Alternately, you can add powdered alcohol- Palcohol- to a $2 bottle of water, and enjoy a drink for a fraction of the cost.

Powdered alcohol via psfk                                                                                                                         Update: If you were looking forward to enjoying Palcohol, a powdered alcohol product, this fall, you may need to wait a bit longer. The Alcohol and Tobacco Tax and Trade Bureau granted Palcohol “label approval” on April 8, but rescinded its approval April 21 after this article was published. A representative with the bureau told the Associated Press that the original approvals were issued in error. Palcohol’s parent company Lipsmark will need to resubmit its labels for approval. [This update was published at 9:20 a.m. April 22]

By the way on the same day, FDA announces new e-cigarette regulations. Engadget
Instantly turning water into an alcoholic beverage is no longer a feat of biblical proportions. Come fall, it will be legal for Americans to purchase powdered alcohol, which can turn water into rum, vodka or a variety of cocktails.
The product, called Palcohol, is the brainchild of alcohol enthusiast Mark Phillips yes his name real name is ... Indeed Mark Phillips. He invented the potent powder because he wanted an easy, portable way to enjoy an adult beverage after a day of hiking, biking or kayaking. The federal government recently gave its stamp of approval for the sale and manufacture of the product, and it could be on the shelves of your local liquor store in the fall.