Saturday, May 24, 2014

Everything is Illuminated: Famous writers' prose will be featured on the shop's materials


1979 is about memories, nostalgia, and the human experience... Czechoslovak army and all that jazz that few very few of us write about ;-) 
Memory is one of our greatest gifts; it gives us access to time, to identity, to dreams. Guided by the wisdom of Jackson Sonnanfeld-Arden, discoverer of the Nine Pure Tones, I created 1979 as a concept album through which I could share his brilliant theory, and my life-long infatuation with  memory
People don’t really associate fast food with literature, but that doesn’t mean there’s no way the two can go together.

Chipotle Mexican Grill has launched a new program called Cultivating Thought Author Series, which features original works written by famous writers, influential thought leaders, actors, and comedians on the restaurant’s packaging.

The new program was created in partnership with Jonathan Safran Foer, New York Times best-selling author of novels such as Extremely Loud and Incredibly CloseEating Animals, and Everything is Illuminated. The author is also responsible for curating the series and selecting the stories that are meant to entertain customers and help them become more familiar with some of today’s most influential and creative personalities.
We live in a world in which there is shrinking space for literature and writing, and less time than ever for quiet reflection. The idea of expanding the space and time, of creating a small pocket of thoughtfulness right in the middle of the busy day, was inspiring to me – particularly given the size and diversity of the audience, which is America itself.


Packaging in fast food restaurants is typically sold to advertisers, or used to promote new limited-time menu items, but we have never used our packaging that way. Instead, we have used it to entertain our customers using wit, humor and design. Following in that tradition, our new packaging allows customers to connect with a great selection of entertaining and thought-provoking authors they may not otherwise have encountered.